Privacy Policy

Date of last update: May 22, 2026

This Privacy Policy sets out the rules for the processing and protection of personal data provided by Users in connection with their use of the website popularna.polfirms.com (hereinafter: the "Website") and the official website popularna.pl.

1. Legal basis

The Controller processes personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") and in accordance with Polish personal data protection regulations.

2. Scope of data collected

The Website is for informational and presentation purposes. The Controller may process the following data:

• Contact data (first name, last name, email address, phone number, company name) – only when the User voluntarily contacts via email or telephone;
• Technical data – IP address, browser type, operating system, visit time, visited subpages – collected automatically by the web server for statistical purposes and to ensure security;
• Cookies – described in detail in section 7.

The Website does not collect sensitive data, nor does it operate an online store or login forms on this domain (polfirms.com).

3. Purpose and basis of data processing

Users' personal data are processed for the following purposes:

• Communication and handling of inquiries – based on Art. 6(1)(f) GDPR (legitimate interest of the Controller in responding to inquiries);
• Keeping statistics and traffic analysis – based on Art. 6(1)(f) GDPR (legitimate interest of the Controller in optimizing and developing the Website);
• Ensuring IT security – based on Art. 6(1)(f) GDPR (legitimate interest of the Controller in protecting against abuse);
• Direct marketing (only with prior consent) – based on Art. 6(1)(a) GDPR (User's consent).

4. Data recipients

Users' data may be transferred to the following categories of recipients:

• IT and hosting service providers – companies ensuring the maintenance of server and technical infrastructure;
• Analytical service providers – e.g., Google (Google Analytics), exclusively in anonymized form;
• State authorities – exclusively on the basis of applicable legal regulations, upon a justified request of authorized bodies.

The Controller does not transfer data to third countries (outside the European Economic Area) without appropriate legal safeguards (e.g., standard contractual clauses).

5. Data retention period

• Contact data (emails) – for a period of 3 years from the end of correspondence or until an objection is raised;
• Technical data (server logs) – for a maximum period of 12 months from their recording;
• Data processed on the basis of consent – until the consent is withdrawn.

6. Users' rights

Users whose data are processed have the following rights under the GDPR:

• Right of access to data content – Art. 15 GDPR;
• Right to rectification (correction) of data – Art. 16 GDPR;
• Right to erasure of data ("right to be forgotten") – Art. 17 GDPR;
• Right to restriction of processing – Art. 18 GDPR;
• Right to data portability – Art. 20 GDPR;
• Right to object – Art. 21 GDPR;
• Right to withdraw consent (if processing takes place on this basis) – Art. 7(3) GDPR.

To exercise the above rights, please contact the Controller via email: popularna@popularna.pl or in writing to the company's registered office address.

The User also has the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office (PUODO), ul. Stawki 2, 00-193 Warsaw, uodo.gov.pl.

7. Cookies

The Website uses cookies – small text files stored on the User's end device, used for:

• ensuring the proper functioning of the Website (technical cookies – necessary);
• keeping anonymized visit statistics (Google Analytics – analytical cookies);
• optimizing content display (functional cookies).

The User may at any time change the settings for cookies in their web browser or block them entirely. Restricting the use of cookies may affect some functionalities of the Website.

Detailed information on managing cookies is available in the settings of web browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

8. Google Analytics

The Website may use the Google Analytics tool provided by Google LLC. Google Analytics uses cookies to analyze traffic on the Website. The collected data is anonymous and includes, among others, traffic source, location (city level), browser, screen resolution. IP addresses are anonymized (anonymizeIp function).

The User can block Google Analytics by installing a browser add-on: https://tools.google.com/dlpage/gaoptout.

9. External links

The Website contains links to other websites, in particular: popularna.pl, popularnaklima.pl and other domains within the POLFIRMS ecosystem and social media. The Controller is not responsible for the privacy policies of these websites and recommends reviewing their documentation.

10. Data security

The Controller declares to make every effort to secure Users' data against unauthorized access, modification, disclosure, or destruction. The following are applied, among others:

• Encryption of data transmission (HTTPS / SSL protocol);
• Regular updates of server software and security measures;
• Limited access to data – only for authorized persons;
• Procedures for responding to security incidents.

11. Changes to the Privacy Policy

The Controller reserves the right to make changes to this Privacy Policy. All changes will be published on this page. We recommend regularly checking the content of the Policy. In the event of significant changes, Users may be notified by an additional notice on the Website.

12. Contact with the Controller

All questions, requests, or concerns regarding the protection of personal data should be directed to the email address: popularna@popularna.pl or in writing to the company's registered office address:

POPULARNA POPŁAWSCY, POPRAWA S.K.A.
ul. Kleszczowa 16
02-485 Warsaw
Poland

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This document constitutes the official Privacy Policy for the website popularna.polfirms.com and is part of the POLFIRMS infrastructure supporting international B2B visibility.

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